PointsBet is now the first sportsbook to have an MLB team sponsorship. They have set terms for a multi-year contract to be the official gaming partner to the Detroit Tigers.
This agreement features the in-stadium signs visible on TV. This includes the one for the primary scoreboard and the one on the right-field wall at Comerica Park.
The brand can also be found on the team’s digital platforms, such as The District Detroit and MLB Ballpark apps. You can also see this on “The Word on Woodward” show for the Detroit Tigers Radio Network as they will also feature the brand going forward.
PointsBet Making Some Moves
PointsBet has been very active in the state of Michigan this year. In addition to the MLB partnership, they have some other deals that all could run together eventually.
They signed a Michigan market deal to access online casinos and sports betting back around January of this year. This deal included negotiations with Lac Vieux Desert Band of Lake Superior Chippewa Indians and had access to the retail side of sports betting in their Northern Waters Casino.
With some time on their side, it appears PointsBet is getting ready for Michigan to open up online sports betting. It is estimated that by the end of the year that Michigan will allow online sports betting.
MLB Trademarks Going To PointsBet
Some other interesting parts of the PointsBet and MLB partnership was that they agreed to be an authorized gaming operator. This means that the sports betting operator can use official MLB data and their trademarks within its own sportsbook.
According to their CEO, PointsBet says they can offer the most unique sports betting experience in the world to MLB fans. They are also excited to be entering the Michigan market and look to enhance the overall experience.
MLB Compared To Other Major Sports
Major League Baseball is the last of the four major sports, which also includes the NBA, NFL and NHL, to have a team and sportsbook partnership. This new deal between the Tigers and PointsBet will bring MLB up to speed with the rest of the gang.
The other major sports have all been able to partner up with a sportsbook without too much of a wait. MLB is now getting their chance to shine, and it shows that in a big way with PointsBet.
Unique Betting Options
PointsBet has stated that they love the unique opportunities that baseball has for betting. They admire the idea that someone can join late in a game and still have tons of betting options available to them. They look to bring those betting opportunities to sports betting fans now.
For example, they have talked about being able to allow betting for at-bat appearances with more in detail options. These options could include betting on hits, home runs, walks, and even strikeouts. This could ultimately bring attention to bettors looking for more out of their baseball bets.
The deal between PointsBet and MLB is groundbreaking news for both parties. Time will tell if this is a good fit for both, but by the looks of things, everything will be what they had hoped for.
Once the state of Michigan has online sports betting available for everyone to use, you will see the impact of this deal in more positives than you can imagine. The MLB betting experience could potentially be like no other since the inclusion of PointsBet.