GAN Launches Social Casino App with Penn National Gaming
Online gaming B2B supplier GAN has launched MyChoice, a mobile social casino app branded by Penn National Gaming.
Penn National Gaming has become the 17th social gaming client that GAN has in the US, as well as its largest.
The app has been integrated with the MyChoice loyalty program, allowing over 20 million members to earn loyalty points when they play.
Penn National also plans to launch the Barstool sportsbook app in Pennsylvania before Q3 2020 ends.
“We are proud to have been selected by a genuine giant”
GAN Chief Commercial Officer Jeff Berman had the following to say about the partnership with Penn National.
“We are proud to have been selected by a genuine giant of gaming to upgrade their long-standing B2B social casino offering with a uniquely diverse Simulated Gaming content portfolio accessed via an enhanced custom front-end development and a full integration into Penn National’s market leading reward program, leveraging our unique patented technical capability to deliver on-property to online convergence for their carded patrons.
“We hope this marks the beginning of a partnership that may grow beyond the opportunity of Social Gaming for GAN.”
Penn National Gaming subsidiary Penn Interactive offers a range of gaming products in 41 different venues, spread across 19 states. These include online social casino, land-based sports betting, online casino gaming and bingo.
Meanwhile, Penn Interactive Head Jon Kaplowitz also added his thoughts.
“The combination of GAN’s great team and proven ability to deliver quality products makes them an ideal partner for Penn.
“Our MyChoice social casino app will be a fun, free-to-play casino experience, and will allow our MyChoice members to continue to earn valuable loyalty points from the comfort of their homes.”
Other big launches for both parties
On Wednesday, GAN announced the launch of another social casino product. This was for the Route 66 Casino, a retail property owned by tribal operator Laguna Development Corporation. The venue is located not far from Albuquerque in New Mexico. According to GAN, it has the opportunity to offer online sports betting to LDC through the two parties’ deal.
Meanwhile, Penn National is preparing for an upcoming launch of its own. Earlier this month, the operator said that it expects to introduce the Barstool Sportsbook app in the Keystone State next month. Following that, it intends to roll the product out to other markets within the US over Q4 2020 and Q1 2021.
Penn National acquired a 36% stake to become Barstool Sports’ “official gaming partner” in January 2020. The deal, which cost $163 million, is valid for 40 years. After three years, Penn National has the option to increase its stake in the media company to 50%.
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