Online sports betting operator PointsBet has been named as the exclusive gaming partner of the Denver Nuggets in the NBA.
This deal was made possible through the sportsbook’s partnership Kroenke Sports & Entertainment (KSE), owner of multiple North American sports teams.
PointsBet will also become the main betting partner of various other sides in Colorado, as well as the Pepsi Center.
“The opportunity to engage more deeply”
In addition to the Nuggets, PointsBet is now the official betting partner of Colorado Avalanche – as well as Colorado Mammoth.
The agreement will spread across all forms of gaming.This includes online sports betting, daily fantasy sports, free-to-play games and retail wagering.
Alongside the above, PointsBet will be a sports betting partner for KSE’s media outlets that target the Rocky Mountain region. These are Altitude TV and Altitude Sports Radio.
PointsBet USA Chief Executive Johnny Aitken had the following to say about this partnership.
“It was instant from day one there were shared values between the Kroenke Sports & Entertainment team and PointsBet, with a clear focus for putting our fans and customers first.
“We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process.
“We have defined ourselves via our proprietary, in-house technology on delivering the fastest and easiest sports betting experience in the USA, and Denver sports fans in arena or at home watching games on the Altitude Sports Network will be provided many ways to elevate their viewing experience engaging with our market-leading PointsBet Sportsbook app.”
KSE Executive Vice President and Chief Operating Officer Matt Hutchings spoke about the company’s new deal with PointsBet. He had the following to say.
“We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet”.
Expanding its US footprint
PointsBet has grown its presence across the US this year through other major partnerships. These include one with Major League Baseball (MLB) outfit the Detroit Tigers, as well as another NBA side in the Indiana Pacers.
At the Pepsi Center, a number of PointsBet-branded areas will feature. These include the PointsBet Sports Bar, as well as the PointsBet Premium Club. KSE also plans to release a mobile app soon, for which the operator will be the title sponsor.
Sports betting in Colorado
Colorado officially legalized sports betting last year, before its market went live in May. In its first month, the state took $25.5 million in regulated wagers from this vertical. From this, operators made $946,741 in revenue.
Sports betting partnerships have expanded into other sports within the state, too. In the NFL, the Denver Broncos signed deals with both FanDuel and BetmGM last month.